KeywordSensei - Google Ads Search V1

Are you spending hours manually pulling reports and analyzing Google Ads data in spreadsheets? Do you struggle to quickly identify underperforming keywords, inefficient ad group structures, or key performance trends?

Introducing the KeywordSensei - Google Ads Search, a comprehensive Google Ads script designed to save you time, uncover hidden optimization opportunities, and provide actionable insights directly within Google Sheets.

This script automatically connects to your Google Ads account, performs a deep analysis of your keywords and campaign structure based on the last 30 days of data, and presents the findings in a clearly formatted, easy-to-understand Google Sheet dashboard.

Stop drowning in data and start making smarter decisions, faster.

Key Features & Benefits:

• Automated Keyword Analysis:
  • Fetches key metrics (Impressions, Clicks, CTR, Conversions, Cost, Quality Score).
  • Calculates Cost per Conversion.
  • Provides automated "Evaluation" (OK, Opportunity, No Activity) & "Suggestion" text based on performance thresholds.
  • Generates a data-driven "Priority Score" to focus your efforts.
  • Automatically identifies Brand vs. Non-Brand keywords (based on your definitions).
  • Visualizes 30-day click trends with sparklines.
  • Calculates and flags 7-day vs. prior 7-day click trends (⬆ Up / ⬇ Down / – Stable).
  • Applies conditional formatting for at-a-glance insights (QS background color on keywords - Note: Requires data in QS ranges to be visible).
• Campaign Structure Audit:
  • Analyzes enabled Ad Groups.
  • Counts active keywords per Ad Group.
  • Compares keyword count against a budget-derived suggestion.
  • Flags potentially inefficient Ad Groups ("Too Many Keywords").
  • Lists ad types within each Ad Group.
• Brand vs. Non-Brand Summary:
  • Aggregates core metrics (Cost, Clicks, Conversions, CTR, CPC, Cost/Conv) for Brand and Non-Brand terms.
  • Calculates the % performance difference between them.
  • Includes a comparison chart for key metrics.
• Click History Tracking: Stores the last 30 days of click data per keyword for trend analysis.
• Easy Configuration: Set your daily budget, conversion thresholds, and brand terms in a simple "Configurator" tab.
• Professional Formatting: Generates well-organized and visually formatted Google Sheets with frozen rows, conditional coloring, and clear labels.
• Save Hours Weekly: Automate tedious reporting and analysis tasks.
• Uncover Actionable Insights: Quickly spot issues and opportunities you might otherwise miss.

How It Works:

1. Purchase and make a copy of Google spreadsheet
2. Copy the script into your Google Ads account (Scripts section).
3. Create a new Google Sheet or use an existing one.
4. Update the SPREADSHEET_URL variable in the script.
5. Authorize the script to access your Google Ads data and Google Sheets.
6. Configure your settings in the "Configurator" tab of the Sheet.
7. Run the script (manually or set up a schedule).
8. Analyze the results in your formatted Google Sheet!

Purpose & Usefulness:

This script is designed for PPC managers, digital marketing agencies, and business owners who want to automate the time-consuming process of analyzing Google Ads performance and quickly identify key areas for optimization.

It helps you to:

• Save significant time on manual reporting and data crunching.
• Instantly spot underperforming keywords based on impressions, clicks, CTR, conversions, cost, and quality score.
• Prioritize your optimization efforts using a calculated score.
• Understand the distinct performance of your brand vs. non-brand campaigns.
• Monitor keyword click trends visually and with status indicators.
• Identify potentially bloated ad groups that may need restructuring.
• Make data-driven decisions based on clear, actionable insights presented directly in Google Sheets.
• Maintain a historical log of daily keyword clicks for deeper analysis.

Essentially, it acts as an automated assistant, performing a regular health check on your account's keywords and structure, freeing you up to focus on strategy and implementation.